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POSITIONING NEWSLETTER | SILKY AGARWAL

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Silky Agarwal
Positionist for B2B SaaS companies trying to scale efficiently

I’m an expert in B2B SaaS positioning and messaging, with 12+ years of experience advising founder-CEOs of growing B2B tech companies like Jumper, SimpliContract, NextBillion, Freshworks, and RippleHire. I help B2B SaaS companies find, name, and own their niche — and articulate it effectively where it matters most, whether that’s your website, pitch deck, or sales call. I began my career at Zycus, India’s first software product company to make it to Gartner’s Leaders’ Quadrant. I then headed marketing for Ultria CLM (now Zycus iContract) before moving to consulting to focus deeply on positioning and messaging. I hold a bachelor’s in Mass Communications from Loyola Academy and a master’s in Marketing and Communications Management from MICA, India. I live in Mumbai and work out of my home office.

To get in touch, email me at silky@positioningpoint.com.
Or connect with me on LinkedIn.

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