I needed to know if this is a 1% change or a 70% change in how I verbalize who we are. It might sound a little crazy that one word might be the full outcome of the process that spans three or four weeks, but it was a really important work for us to narrow down. We have seen a very significant uptick in highly qualified audience since we launched this in January. I think, on that end, mission accomplished.
Before we started working with you, when we were defining value props, those were purely, let's say, our own imaginations. Benefit that we got by working with you is like, you could understand those pain points, then convert them into a value prop in a very simple language. We are seeing customers who are actually from the background that we want. Earlier, we used to get customers from different teams and then they’d probably later not go forward.
Right from the first time we started working together what I was hoping for and what you delivered exceedingly well on was a certain academic approach as opposed to ad hoc changing some stuff, based on what I think or what A.S. might think is cool. I like the fact that it was dramatically different than the stuff we had been doing. What that told me is, it's not an incremental thing on top of whatever we were doing. We've definitely seen engagement improvements. We've seen what seems to be conversion improvements as well. I also feel personally that somebody would understand our products better. An opinionated approach, which you bring is exactly what we were looking for.
By mid-2020, we had built a promising product and we were looking to go to market with it and approach potential investors.
We brought Silky in to do our product messaging and to work on our website copy, pitch decks, product brochures, and much more. These helped us position our product effectively in front of various stakeholders. By mid-2021, we had successfully raised $1.8 million and earned our first bunch of customers. Silky quickly grasps product technicalities and communicates them in a fresh and simple language which makes the story relatable and powerful at the same time.
Silky has the knack of explaining your product in a way that customers just get it. As a technical founder, I wanted to tell a lot of things about our product.. especially the parts that we think are really cool ( aka technically challenging). But for new prospects, this got a "so what?" response. Silky helped us position our product and craft a copy that makes them feel ... "This was built for me".
If you are a technical founder, Silky can be the Yin for your Yang.
Silky has worked with us as a product marketing consultant. She has contributed with her thorough research and helped us carve out a distinct positioning that clearly surfaced and established what was unique about our customer challenges and how our product solved them. She deeply understood our segments and product and helped us map use cases across sub-segments. She acted as the customer's voice for us as we transform our product experiences and bring new capabilities to the market.
Thank you so much for turning this around so quickly. Myself & Chase are reviewing today, but at the first look through I think it's fantastic work & hits on all the areas we want to position.
Hi Silky, I finally got a chance to review this in detail and added some minor comments in the document. Overall, I find the messaging very clear and to the point! Great job on this!
In 2020 when the world was coming to terms with the pandemic and conversational commerce was getting more and more attention, we wanted to redo our website and amp up our content marketing. I was looking for someone who could imagine our product's varied use cases despite us being in a very new SaaS category. Silky turned out to be the right choice for us. She was able to understand what we do and helped us communicate that effectively in our web copy and other content pieces. Silky brings in product marketing thinking, which is a must when you write SaaS copy.
