Hear B2B SaaS founders recount their positioning redo with Silky

⚠️ Sensitive info such as company and people names, and positioning strategies are not revealed, unless approved by client. 

Ulrik, the leading global expert in pricing for complex B2B SaaS products, explains:

  • Why did he consult a positioning specialist?
  • How does he use his positioning in day-to-day business?
  • How does he assess the effect of positioning on his business?

The CEO & the senior product manager recount:

  • What made them question their positioning?
  • Why did they seek outside help instead of fixing it themselves?
  • What difference positioning has made to their sales conversions?

Start positioning. Stop competing.

86% of B2B companies fail to position themselves. Choose to be among the other 14%

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