| B2B SAAS POSITIONING & MESSAGING

“We've seen conversion improvements”

(Founder & CEO | Location SaaS | Sub-$5Mn)

The CEO & the senior product manager share:

  • What made them question their positioning?
  • Why did they seek outside help instead of fixing it themselves?
  • What difference positioning has made to their sales conversions?

“I don't know, we get a lot of leads!”

(Founder & CEO | Willingness To Pay | B2B SaaS pricing consultancy | >$5Mn)

Ulrik, founder of Willingness To Pay, shares:

  • Why did he consult a positioning specialist?
  • How does he use his positioning in day-to-day business?
  • How does he assess the effect of positioning on his business?

“We had 4-5 customers. Now we have 32 ”

(Founder & CEO | Galvix | Sales tax filing software | Sub-$5Mn)

Piyush, founder of Galvix, shares:

  • Why did he look for help with positioning so early on?
  • What role does the home page play in Galvix’s sales funnel?
  • How has sharper positioning and messaging helped the business?

“We were blindfolded ”

(Founder & CEO | Formcept | Data analytics platform | Sub-$5Mn)

Suresh, Co-founder and CEO of Formcept, shares:

  • Why did they look for help with positioning?
  • How did the positioning exercise bring new perspective?
  • How has it changed the way they talk about their product?

Great product, but struggling to differentiate?

According to a CEB research, 86% of B2B companies fail to differentiate their value. You can choose to be among the other 14%. 

Get In Touch

Submit your contact details to get in touch with me. And to discuss your positioning and messaging needs.

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