Hear (unconventional) B2B SaaS founders recount their positioning redo

⚠️ Sensitive info such as company and people names, and positioning strategies are not revealed, unless approved by client. 

The CEO & the senior product manager recount:

  • What made them question their positioning?
  • Why did they seek outside help instead of fixing it themselves?
  • What difference positioning has made to their sales conversions?

86% of B2B companies fail to position themselves.

Choose to be among the other 14%

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