| B2B SAAS POSITIONING & MESSAGING EXPERT
Communicate your value in a way that buyers can't ignore (and competitors can't match)

Silky has advised founder-CEOs from 40+ B2B SaaS companies

Yet don't box yourself in trying to be specific. Nor fracture your story in trying to say it all.

Win without lowering your price point. Anchor value in unignorable insights.
Grow without splurging on sales and marketing. Communicate value better.
Sell without limiting your value to one type of buyer. Differentiate creatively.

"I needed to know if this is a 1% change or a 70% change in how I verbalize who we are. It might sound a little crazy that one word might be the full outcome of the process that spans three or four weeks, but it was a really important work for us to narrow down. We have seen a very significant uptick in highly qualified audience since we launched this in January. I think, on that end, mission accomplished."
Ulrik Lehrskov-Schmidt, Managing Partner and Founder, Willingness To Pay, Pricing architects for complex B2B SaaS products
"What you delivered exceedingly well on was a certain academic approach as opposed to ad hoc changing some stuff. It was dramatically different than the stuff we had been doing. What that told me is, it's not an incremental thing. We've definitely seen engagement improvements...what seems to be conversion improvements as well. I also feel personally that somebody would understand our products better."
Co-founder and CPO, Location Intelligence Platform
"We were working with around four or five customers. Now we have around 32 paying ones. One is we had the new website. The other is that I became much more active on ******. 100% of our prospects find us through ******. 100% of them will then go to the website. My Google Analytics says, I just got five visitors last week, but I got like three to four leads actually. That means it's probably 80-90% conversion."
Piyush Agrawal, Founder & CEO, Galvix, Sales tax filing softwares

(and encode it into your sales and marketing)

More sharply define who your product is for. Why should they buy it? What is your niche? And how are you different?
Earn the attention of your buyer. Combine storytelling and math to illustrate value. And redefine the purchase criteria.
Get understood in the first three seconds. Make high-intent buyers dive deeper. And get into their consideration set.

U.S. Hospitality SaaS

SaaS | >$5mn ARR

Competes with: PointCentral, Enso

Scope: Positioning insight, sales narrative, website messaging

Indian recruitment SaaS

SaaS | sub-$5mn ARR

Competes with: iCIMS, SmartRecruiters

Scope: Positioning insight, sales narrative, website messaging

European procurement SaaS

SaaS | sub-$5mn ARR

Competes with: Coupa, Procurify

Scope: Positioning insight, sales narrative, website messaging

And improve business results with messaging that converts.

1

Pinpoint your moat through in-depth inquiry

Mine non-obvious insights through product deep dives, founder discussions, and customer interviews.
2

Deposition competitors using a strategic POV

Triangulate all insights into a counterintuitive point of view by applying Silky’s proprietary methodology.
3

Lift your North Star with effective messaging

Improve your KPIs across the funnel by telling your story powerfully on sales and marketing touchpoints.

Customer Positioning™ method

Enterprise SaaS company

Communications MBA & Bronze medal

You need to niche down to up your win rate

Double down on your sweet spot. Attract better leads. Increase average deal value.
You need to expand your offerings or markets

Sell new offerings and enter new verticals without diluting what you do and stand for.
You need to reposition in the new environment

Change how you differentiate, as competitors and buyer behaviors change.