Change how you talk about your tech, to attract and convert better.
Consult Silky, an independent expert in positioning and messaging for post-revenue B2B SaaS companies.
Consult Silky, an independent expert in positioning and messaging for post-revenue B2B SaaS companies.
I needed to know if this is a 1% change or a 70% change in how I verbalize who we are. It might sound a little crazy that one word might be the full outcome of the process that spans three or four weeks, but it was a really important work for us to narrow down. We have seen a very significant uptick in highly qualified audience since we launched this in January. I think, on that end, mission accomplished.
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