SILKY AGARWAL | Expert in POV Positioning & Messaging for post-PMF B2B SaaS
Communicate your value with a POV buyers can't ignore (and competitors can't match)

Positioning is how your product gets compared, because of what you say about it. The job of positioning is to guide the purchase comparison in your (and your buyer's!) favor. You can guide the comparison by controlling eight variables: 

1. What gets compared (module/s)
2. Who compares it (buyer type)
3. Against whom (alternatives)
4. For what characteristics (features)
5. On what criteria (proposition)
6. To do what (job to be done)
7. In what boundary (category), and most importantly,
8. From what lens (point of view)

You can use thepositioning self-diagnostic developed by Silky, to check if you need to finetune your positioning.

They fall under the realm of storytelling, advertising, communication, and insight mining. These skills are not taught in engineering and business schools. And work very differently in B2B SaaS (when compared to B2C).

Post-PMF B2B SaaS companies that are trying to grow in a capital-efficient way. They already have a win-worthy product. But need to win by outpositioning the competition, not outspending or outpricing them.

As a non-engineer looking at your world from the outside, Silky brings a fresh pair of eyes instead of the “I know” bias. She asks a lot of ‘stupid’ questions to get to the bone of the matter. Clients are consistently surprised to see how quickly Silky grasps the nuances of their offering and tells their story, better than they themselves can. 

Typical deliverables are:

1. Positioning story & strategic POV
2. Sales pitch deck/narrative & enablement
3. Website messaging & storyboarding

Add-on advisory includes campaign ideation, product marketing, pricing messaging, product UI messaging. View services to learn more.

Silky brings her proprietary frameworks for B2B SaaS:

• Customer Positioning™ for positioning and POV
• Position-Deposition-Propose™ for sales narratives
• 3 Ps of Messaging™ & Meet-Repeat-Move™ for marketing

Learn more about Silky's framework here.  

Silky brings together qualitative research, Jobs theory, lateral thinking tools, and storytelling. She has invented a process to carve out a unique POV that helps bend the buying criteria for high-consideration purchases, like B2B SaaS. Book a call to learn more .

Silky works hands-on on every project. This helps her deliver high-quality work, at speed.

4-6 weeks to extract the hypothesis and validate it. 3+ months to start seeing business results.

Silky is adept at not just theory of communication, but also its application in words, visuals, audio-visuals. She is hands-on with both copywriting and storyboarding, and does both, depending on the format of storytelling.

10-15 hours spread over 2 months. The founder/CEO and a project coordinator must be involved. Sales, product and marketing are welcome to join.

Cost varies by the scope of work and the size of impact. Book a call to learn more. 

Silky conducts in-office sessions as needed. The travel and stay are billed separately.

The goal is to improve business results. Hence the number of iterations doesn't matter. However, Silky plays the devil's advocate to filter feedback and prevent your own fear and self-doubt from messing with the story.

The engagement doesn't end until you are fully satisfied and your business results improve. Hear success stories. 

Win rates and ACV in the short term. CLV and NRR in the long term. (For website messaging: Qualified leads, Meetings booked and Time spent)

Silky works with you to track the performance as soon as the new positioning and messaging goes live. And to figure out what’s working and what’s not. She then optimizes it, until the performance improves and stabilizes.

Commitment and execution. After you get early validation of your positioning success, own it and champion it across touchpoints, to compound its benefits.