| Positioning & Messaging Consultant for Pre-scale B2B SaaS
Differentiate value on every sales call & web page without sounding gibberish or me-too.

Capital-efficient founders at pre-scale B2B SaaS cos consult me for positioning & messaging

Nor burn $$$,$$$ on consultants who neither take the time to understand your context, nor own the outcomes.

"I needed to know if this is a 1% change or a 70% change in how I verbalize who we are. It might sound a little crazy that one word might be the full outcome of the process that spans three or four weeks, but it was a really important work for us to narrow down. We have seen a very significant uptick in highly qualified audience since we launched this in January. I think, on that end, mission accomplished."
Ulrik Lehrskov-Schmidt, Managing Partner and Founder, Willingness To Pay, Pricing architects for complex B2B SaaS products
"What you delivered exceedingly well on was a certain academic approach as opposed to ad hoc changing some stuff. It was dramatically different than the stuff we had been doing. What that told me is, it's not an incremental thing. We've definitely seen engagement improvements...what seems to be conversion improvements as well. I also feel personally that somebody would understand our products better."
Co-founder and CPO, Location Intelligence Platform
"We were working with around four or five customers. Now we have around 32 paying ones. One is we had the new website. The other is that I became much more active on ******. 100% of our prospects find us through ******. 100% of them will then go to the website. My Google Analytics says, I just got five visitors last week, but I got like three to four leads actually. That means it's probably 80-90% conversion."
Piyush Agrawal, Founder & CEO, Galvix, Sales tax filing softwares

And telling your story powerfully on sales and marketing touchpoints.

1

Rethink core assumptions, with a beginner’s mind

Debate your thinking with me, walk me through your product, and let me hear your customers. Marry your depth with my detachment.
2

Carve positioning variables, around your customer’s POV

Solve your positioning puzzle using your customer’s self-image. Differentiate value in a way that B2B SaaS buyers instantly identity with.
3

Go to market with messaging that’s built to perform

Communicate value using words and visuals that your buyers will understand. And iterate relentlessly until it lifts your KPIs.

Position Your Customer™ framework

Enterprise SaaS company

Communications MBA & Bronze medal

You need to niche down to up your win rate

Double down on your sweet spot. Attract better leads. Increase average deal value.
You need to expand your offerings or markets

Sell new offerings and enter new verticals without diluting what you do and stand for.
You need to reposition in the new environment

Change how you differentiate, as competitors and buyer behaviors change.

We've seen conversion improvements.

I don't know, we get a lot of leads!

We had 4-5 customers. Now we have 32.

(and weave your GTM messaging around it)

More sharply define who your product is for. Why should they buy it? What is your niche? And how are you different?
Earn the attention of your buyer. Combine storytelling and math to illustrate value. And redefine the purchase criteria.
Get understood in the first three seconds. Make high-intent buyers dive deeper. And get into their consideration set.
Get messaging for different channels, buyer types, and funnels stages. While keeping it aligned to your positioning.