About Silky

Silky is an independent expert in positioning discovery and communication for B2B SaaS products. She helps founders of post-revenue B2B SaaS companies find, name, and own their niche. And articulate it effectively on their website and sales calls.

She brings 12+ years of experience advising over a dozen different growing and young B2B tech companies such as Jumper, SimpliContract, NextBillion, Formcept, Techsera, Freshworks, Precoro, and RippleHire. Before switching to consulting, she headed marketing for an enterprise software solution, Ultria CLM (now Zycus iContract). Silky holds a graduate degree in Mass Communications, and a postgraduate degree in Marketing and Communications Management from MICA, India.

Silky started her career in an enterprise procurement tech company, Zycus, the first Indian software product company ever, to be featured in the Gartner’s Leaders’ Quadrant. She marketed SaaS to the North American region for about five years, doing everything hands-on - lead generation, content marketing, sales enablement, product marketing, analyst relations, and event marketing. Silky switched to consulting to narrow down into her area of specialization - positioning and messaging, while also broadening the range of B2B SaaS companies she could work with.

Silky loves finding patterns in seemingly unrelated things. And is fascinated by how the human brain consumes, interprets and acts on a given piece of information. Silky has a scientific, discovery-led approach to B2B tech positioning. And has been developing and refining her signature methodology which she calls ‘The One-Pointed Positioning’. She believes every good product needs the right positioning and messaging to realize its true potential. She also believes positioning must be done for value, not for vanity. Hence, in all her projects, she holds herself accountable for improving engagement and conversion metrics.

In a B2B SaaS marketing world dominated by engineers, Silky brings a different perspective rooted in her interest and academic background in communications. She lives in Mumbai with her family and works out of her home office.