86% of B2B companies fail to position themselves.

The free call can go up to 55 mins and includes:

• Initial introductions
• Positioning self-assessment across 7 areas (hero offering, buyer type, alternatives, differentiators, USP, job to be done, category label)
• On-the-spot feedback on your home page hero section
• Overview of the frameworks that can help you solve your positioning problems

Positioning is how your product gets compared, because of what you say about it. You can guide the comparison by controlling seven things:

1. What gets compared (offering)
2. Who compares it (buyer type)
3. Against whom (alternatives)
4. For what characteristics (features)
5. On what criteria (proposition)
6. To do what (job to be done)
7. In what boundary (category)

Positioning exercise aims at sharpening these seven factors so you can guide the purchase comparison in your favor.

Branding is a much larger umbrella, where brand identity, brand awareness, and brand values come into the picture.

Positioning is about identifying your unique selling proposition, making it bullet-proof and identifying in what sweet spot you should play and compete.

Once you crack the seven building blocks of positioning, we have a solid brief to write any copy or content. Messaging is about translating your positioning into stuff that will get published on your website, sales decks, and other marketing and sales collaterals.

Positioning requires a different kind of skill and perspective. Plus, having an outsider helps you see what you cannot see, because of being too close to your business. As a Chinese proverb says, "If you want to know what water is like, don't ask the fish."

It takes a week to derive and refine your positioning and to make it bulletproof. Expect to spend about 8 hours during the entire process, spread over 4-5 business days.

It takes 3-4 days after the positioning exercise to get a home page and sales deck draft.

After the initial engagement for positioning, home page, and sales deck, you can continue to engage me on an hourly basis for ad hoc messaging requirements.

Yes, you get free iterations for 30 days from draft submission. 30 days are typically sufficient for you to design and publish a home page or sales deck and measure engagement and conversion metrics.

Typically clients are more than satisfied with the results. But if that doesn't happen, I work with you to dig deeper into the root causes and fix them.

Working hands-on as a solopreneur and taking up a limited number of projects each month, helps me deliver high-quality work. I prefer to keep it that way.