Pricing for B2B SaaS positioning and messaging

(Silky accepts new positioning assignments on a first-come, first-served basis)

Engagements begin with either of the below two packages.

  • Product positioning + Home page messaging

    Flat fee
    • ✓
      Positioning triangulation
    • ✓
      8-fold positioning blueprint
    • ✓
      Messaging playbook
    • ✓
      Website menu structure
    • ✓
      Home page messaging
    • ✓
      Home page layout
    • ✓
      Home page graphics brief
    • ✗
      Point of view explainer
    • ✗
      Unique problem zoom-in
    • ✗
      Cost of inaction calculator
    • ✗
      Competitive differentiation
    • ✗
      Purchase criteria bender
    • ✗
      5-min sales pitch tutorial
    • ✓
      Performance ownership
    • ✓
      Unlimited revisions
  • Product positioning + Home page and Sales messaging

    Flat fee
    • ✓
      Positioning triangulation
    • ✓
      8-fold positioning blueprint
    • ✓
      Messaging playbook
    • ✓
      Website menu structure
    • ✓
      Home page messaging
    • ✓
      Home page layout
    • ✓
      Home page graphics brief
    • ✓
      Point of view explainer
    • ✓
      Unique problem zoom-in
    • ✓
      Cost of inaction calculator
    • ✓
      Competitive differentiation
    • ✓
      Purchase criteria bender
    • ✓
      5-min sales pitch tutorial
    • ✓
      Performance ownership
    • ✓
      Unlimited revisions

Engagements continue for the long term with the below packages.

  • Case studies

    Per case
    • ✓
      Customer interview
    • ✓
      Case study write up
    • ✓
      Case study layout
    • ✓
      Unlimited revisions
    • ✓
      10% discount for 5+ cases
  • Website messaging

    Per page
    • ✓
      Page messaging
    • ✓
      Page layout
    • ✓
      Page graphics brief
    • ✓
      Performance ownership
    • ✓
      Unlimited revisions
    • ✓
      10% discount for 5+ pages
  • Sales messaging

    Per deck
    • ✓
      Point of view explainer
    • ✓
      Unique problem zoom-in
    • ✓
      Cost of inaction calculator
    • ✓
      Competitive differentiation
    • ✓
      Purchase criteria bender
    • ✓
      5-min sales pitch tutorial
    • ✓
      Performance ownership
    • ✓
      Unlimited revisions
  • More messaging

    Per hour
    • ✓
      Need based

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