Change how you talk about your tech, to attract and convert better.
Consult Silky, an independent expert in positioning discovery and communication for post-revenue B2B SaaS companies.
Consult Silky, an independent expert in positioning discovery and communication for post-revenue B2B SaaS companies.
(And your capital from agencies that take six months and six figures for 'positioning', but zero responsibility for performance!)
More sharply define who your product is for. Why should they buy it? What is your niche? And how are you different?
Get understood in the first three seconds. Make high-intent buyers dive deeper. And get into their consideration set.
Earn the attention of your buyer. Combine storytelling and math to illustrate value. And redefine the purchase criteria.
I needed to know if this is a 1% change or a 70% change in how I verbalize who we are. It might sound a little crazy that one word might be the full outcome of the process that spans three or four weeks, but it was a really important work for us to narrow down. We have seen a very significant uptick in highly qualified audience since we launched this in January. I think, on that end, mission accomplished.
We were working with around four or five customers. Now we have around 32 paying ones. Two things happened. One is we had the new website. The other thing is that I became much more active on ******. 100% of our prospects find us through ******. 100% of them will then go to the website. A subset of them will then book a call with me. My Google Analytics says, I just got five visitors last week, but I got like three to four leads actually. That means it's probably 80-90% conversion.
Scale beyond founder-led and outbound-only sales with stronger positioning and messaging.
Reposition in response to (and to align with) widespread, irreversible changes in your category.
Sell better in new segments, verticals, or regions by redefining your positioning and messaging.
B2B SaaS purchase decisions are based not on what the customer thinks about your product, but on what they think about themselves! Hence, Silky interviews your customers first-hand to pinpoint what pain they were looking to solve, and how they verbalize it all.
B2B SaaS buyers are skeptical. Shallow vectors don’t compel them. You need to give them a real flavor of how your product works. And how it will change their lives. Illustrating this visually is not easy. Hence, Silky guides your design or graphics person as and when required.
You cannot sell B2B SaaS on the back of ATL, branding and celeb ambassadors. Your conversions rely largely on what your message is. The goal is very much to help you get better quantity and quality of leads. Hence, Silky works with you all the way till your KPIs improve!
Submit your contact details to get in touch with me. And to discuss your positioning and messaging needs.
