Change how you talk about your tech, to attract and convert better.
Consult Silky, an independent expert in positioning discovery and communication for B2B SaaS products that deserve wayyy more traction.
Consult Silky, an independent expert in positioning discovery and communication for B2B SaaS products that deserve wayyy more traction.
(And your capital from agencies that take six months and six figures for 'positioning', but zero responsibility for performance!)
More sharply define who your product is for. Why should they buy it? What is your niche? And how are you different?
Get understood in the first three seconds. Make high-intent buyers dive deeper. And get into their consideration set.
Earn the attention of your buyer. Combine storytelling and math to illustrate value. And redefine the purchase criteria.
Right from the first time we started working together what I was hoping for and what you delivered exceedingly well on was a certain academic approach as opposed to ad hoc changing some stuff, based on what I think or what A.S. might think is cool. I like the fact that it was dramatically different than the stuff we had been doing. What that told me is, it's not an incremental thing on top of whatever we were doing. We've definitely seen engagement improvements. We've seen what seems to be conversion improvements as well. I also feel personally that somebody would understand our products better. An opinionated approach, which you bring is exactly what we were looking for.
By mid-2020, we had built a promising product and we were looking to go to market with it and approach potential investors. We brought Silky in to do our product messaging and to work on our website copy, pitch decks, product brochures, and much more. These helped us position our product effectively in front of various stakeholders. By mid-2021, we had successfully raised $1.8 million and earned our first bunch of customers.
Silky quickly grasps product technicalities and communicates them in a fresh and simple language which makes the story relatable and powerful at the same time.
Scale beyond founder-led and outbound-only sales with stronger positioning and messaging.
Reposition in response to (and to align with) widespread, irreversible changes in your category.
Sell better in new segments, verticals, or regions by redefining your positioning and messaging.
B2B SaaS purchase decisions are based not on what the customer thinks about your product, but on what they think about themselves! Hence, Silky interviews your customers first-hand to pinpoint what pain they were looking to solve, and how they verbalize it all.
B2B SaaS buyers are skeptical. Shallow vectors don’t compel them. You need to give them a real flavor of how your product works. And how it will change their lives. Illustrating this visually is not easy. Hence, Silky guides your design or graphics person as and when required.
You cannot sell B2B SaaS on the back of ATL, branding and celeb ambassadors. Your conversions rely largely on what your message is. The goal is very much to help you get better quantity and quality of leads. Hence, Silky works with you all the way till your KPIs improve!
Submit your contact details to get in touch with me. And to discuss your positioning and messaging needs.
