Get your positioning right before you redo your web pages and sales decks
Consult Silky, an independent expert in positioning and messaging for post-revenue B2B SaaS startups, to improve your website and sales conversions.
Consult Silky, an independent expert in positioning and messaging for post-revenue B2B SaaS startups, to improve your website and sales conversions.
B2B SaaS founders and marketers consult Silky for positioning and messaging
Or spending months and $$$,$$$ in briefing ‘copywriters’ and ‘storytellers’ who just don’t get how B2B tech purchases are made today.
First, pinpoint your value proposition. Then use the best words to say it.
Discover the real reason customers buy your product. And talk about it.
Consult someone who does B2B SaaS positioning and messaging for a living.
By mid-2020, we had built a promising product and we were looking to go to market with it and approach potential investors. We brought Silky in to do our product messaging and to work on our website copy, pitch decks, product brochures, and much more. These helped us position our product effectively in front of various stakeholders. By mid-2021, we had successfully raised $1.8 million and earned our first bunch of customers. Silky quickly grasps product technicalities and communicates them in a fresh and simple language which makes the story relatable and powerful at the same time.
Silky has worked with us as a product marketing consultant. She has contributed with her thorough research and helped us carve out a distinct positioning that clearly surfaced and established what was unique about our customer challenges and how our product solved them. She deeply understood our segments and product and helped us map use cases across sub-segments. She acted as the customer's voice for us as we transform our product experiences and bring new capabilities to the market.
In 2020 when the world was coming to terms with the pandemic and conversational commerce was getting more and more attention, we wanted to redo our website and amp up our content marketing. I was looking for someone who could imagine our product's varied use cases despite us being in a very new SaaS category. Silky turned out to be the right choice for us. She was able to understand what we do and helped us communicate that effectively in our web copy and other content pieces. Silky brings in product marketing thinking, which is a must when you write SaaS copy.
Silky has the knack of explaining your product in a way that customers just get it.
As a technical founder, I wanted to tell a lot of things about our product.. especially the parts that we think are really cool ( aka technically challenging). But for new prospects, this got a "so what?" response.
Silky helped us position our product and craft a copy that makes them feel ... "This was built for me".
If you are a technical founder, Silky can be the Yin for your Yang.
Thank you so much for turning this around so quickly.
Myself & Chase are reviewing today, but at the first look through I think it's fantastic work & hits on all the areas we want to position.
Hi Silky,
I finally got a chance to review this in detail and added some minor comments in the document. Overall, I find the messaging very clear and to the point! Great job on this!
...in a way B2B technology buyers understand and appreciate.
Refine your seven positioning variables before rewriting the headings and the subheadings.
Use functional, emotional, and social insights from sales calls and customer interviews to reframe benefits.
Earn the attention and trust of prospective buyers with the help of B2B SaaS website and sales messaging principles.
Support your claims with the right visuals that show how your solution works and what it can do for your buyers.
Work with a B2B SaaS positioning and messaging expert for your website and sales deck
Make your unique value props blatant in your website pages and sales decks.
Realign your website and sales messaging to respond to new category dynamics.
Explain your product to early adopters with messaging that builds trust and curiosity.
Learn how B2B SaaS companies improve website and sales conversions with Silky’s help.
NextBillion.ai had good traffic on their product pages but wanted to improve their website conversion rates...
Bring out the unique value of your solution clearly and strongly on your website and landing pages.
Give your sales reps a powerful narrative to use in conversations with new, prospective buyers.
Use your positioning and messaging blueprint to craft endless pieces of content for any touchpoint.
Submit your contact details to get in touch with me. And to discuss your positioning and messaging needs.
