Change how you talk about your tech. And render the competition irrelevant.

If you are a challenger in your category, work directly with me to tighten the positioning and messaging of your B2B SaaS product.

Silky Agarwal - B2B SaaS Positioning and Messaging Expert

I've refined positioning and messaging for many B2B SaaS category challengers

Save your pipeline from messaging done by gut feel, free templates, and blind imitation.

(And your capital from agencies that take six months and six figures for 'positioning', but zero responsibility for performance!)

  • Finding your B2B SaaS positioning anchor
  • Improving your B2B SaaS website messaging
  • Increasing conversions from your B2B SaaS website

Projects I'm currently working on:

Work with me to strengthen your sales and marketing foundations

  • Silky's Positioning Framework for B2B SaaS

    Product positioning

    More sharply define who your product is for. Why should they buy it? What is your niche? And how are you different?

  • Silky's Website Messaging Framework for B2B SaaS

    Website messaging

    Get understood in the first three seconds. Make high-intent buyers dive deeper. And get into their consideration set.

  • Silky's Sales Narrative Framework for B2B SaaS

    Sales narrative

    Earn the attention of your buyer. Combine storytelling and math to illustrate value. And redefine the purchase criteria.

 I needed to know if this is a 1% change or a 70% change in how I verbalize who we are. It might sound a little crazy that one word might be the full outcome of the process that spans three or four weeks, but it was a really important work for us to narrow down. We have seen a very significant uptick in highly qualified audience since we launched this in January. I think, on that end, mission accomplished.

ULRIK LEHRSKOV-SCHMIDT, MANAGING PARTNER AND FOUNDER, WILLINGNESS TO PAY, PRICING ARCHITECTS FOR COMPLEX B2B SAAS PRODUCTS

We were working with around four or five customers. Now we have around 32 paying ones. Two things happened. One is we had the new website. The other thing is that I became much more active on ******. 100% of our prospects find us through ******. 100% of them will then go to the website. A subset of them will then book a call with me. My Google Analytics says, I just got five visitors last week, but I got like three to four leads actually. That means it's probably 80-90% conversion.

Piyush Agrawal, Founder & CEO, Galvix, Sales tax filing software

Get help with positioning and messaging to...

  • Grow beyond founder-led sales
    Grow your business

    Scale beyond founder-led and outbound-only sales with stronger positioning and messaging.

  • Adapt your business to market changes
    Adapt to the new

    Reposition in response to (and to align with) widespread, irreversible changes in your category.

  • Expand the market for your product
    Expand your market

    Sell better in new segments, verticals, or regions by redefining your positioning and messaging.

Hear B2B SaaS founders recount their positioning redo with me

Know what's special about my approach to B2B SaaS positioning and messaging

Customer interviews 🎙️

B2B SaaS purchase decisions aren’t based on what customers think about your product, but on what they think about themselves! I interview your customers first-hand to pinpoint the pain they were trying to solve and how they verbalize it.

Visual messaging 🖼️

B2B SaaS buyers are skeptical. Shallow vectors don’t compel them. We need to give them a real flavor of how your product works. And how it will change their lives. Illustrating this visually is not easy. I guide your design or graphics team as needed.

Performance ownership 📈

You cannot sell B2B SaaS on the back of ATL, branding and celeb ambassadors. Your conversions rely largely on what your message is. My goal is to help you get better quality and quantity of leads — so I work with you till your KPIs improve.

Conversion improvements, B2B SaaS positioning and messaging by Silky

I specialize exclusively in positioning and messaging for B2B SaaS

  • 12+ yrs
    marketing B2B SaaS
  • 20+
    SaaS founders advised
  • BA + MBA
    in communications

Here’s how I make your positioning failsafe with my systematic approach

  • Positioning hypothesis - Step 1 - B2B SaaS positioning and messaging by Silky
    Positioning hypothesis
    I work with you to refine your seven positioning variables and your point of view.
  • Message testing - Step 2 - B2B SaaS positioning and messaging by Silky
    Message testing
    I develop your sales deck or homepage messaging so you can test your positioning.
  • Positioning activation - Step 3 - B2B SaaS positioning and messaging by Silky
    Positioning activation
    I help you adopt proven-to-perform positioning across all sales and marketing assets.

FAQs

Start positioning. Stop competing.

86% of B2B companies fail to position themselves. Choose to be among the other 14%

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