Get your positioning right, before you redo your web pages and sales decks

Consult Silky, an independent expert in positioning discovery and communication for founders of post-revenue B2B SaaS startups, to improve sales conversions.

B2B SaaS positioning expert, Silky Agarwal

B2B SaaS founders and marketers consult Silky for positioning and messaging

  • B2B SaaS Positioning and Messaging for Freshworks by Silky Agarwal
  • B2B SaaS Positioning and Messaging for Netcore by Silky Agarwal
  • B2B SaaS Positioning and Messaging for Capillary by Silky Agarwal
  • B2B SaaS Positioning and Messaging for Zycus by Silky Agarwal
  • B2B SaaS Positioning and Messaging for Ultria by Silky Agarwal
  • B2B SaaS Positioning and Messaging for SMS-Magic by Silky Agarwal
  • B2B SaaS Positioning and Messaging for Jumper.ai by Silky Agarwal
  • B2B SaaS Positioning and Messaging for SimpliContract by Silky Agarwal
  • B2B SaaS Positioning and Messaging for AutomataPi by Silky Agarwal
  • B2B SaaS Positioning and Messaging for ThoughtFlow by Silky Agarwal
  • B2B SaaS Positioning and Messaging for qHarmony by Silky Agarwal
  • B2B SaaS Positioning and Messaging for NextBillion by Silky Agarwal
  • B2B SaaS Positioning and Messaging for Galvix by Silky Agarwal
  • B2B SaaS Positioning and Messaging for Demoboost by Silky Agarwal
  • B2B SaaS Positioning and Messaging for ADAPT by Silky Agarwal
  • B2B SaaS Positioning and Messaging for Techsera by Silky Agarwal
  • B2B SaaS Positioning and Messaging for Formcept by Silky Agarwal

Stop breaking your head over headings and graphics.

Or spending months and $$$,$$$ in briefing ‘copywriters’ and ‘storytellers’ who just don’t get how B2B tech purchases are made today.

  • B2B SaaS website - cosmetic copy changes versus value prop refinement
  • B2B SaaS website - founder biases versus customer insights
  • B2B SaaS website - short copy versus clear copy
  • Right from the first time we started working together what I was hoping for and what you delivered exceedingly well on was a certain academic approach as opposed to ad hoc changing some stuff, based on what I think or what A.S. might think is cool. I like the fact that it was dramatically different than the stuff we had been doing. What that told me is, it's not an incremental thing on top of whatever we were doing. We've definitely seen engagement improvements. We've seen what seems to be conversion improvements as well. I also feel personally that somebody would understand our products better. An opinionated approach, which you bring is exactly what we were looking for.

    Co-founder and CEO, Location Intelligence Platform
  • Before we started working with you, when we were defining value props, those were purely, let's say, our own imaginations. Benefit that we got by working with you is like, you could understand those pain points, then convert them into a value prop in a very simple language. We are seeing customers who are actually from the background that we want. Earlier, we used to get customers from different teams and then they’d probably later not go forward.

    Senior Product Manager, Location Intelligence Platform
  • Silky has the knack of explaining your product in a way that customers just get it.

    As a technical founder, I wanted to tell a lot of things about our product.. especially the parts that we think are really cool ( aka technically challenging). But for new prospects, this got a "so what?" response.

    Silky helped us position our product and craft a copy that makes them feel ... "This was built for me".

    If you are a technical founder, Silky can be the Yin for your Yang.

    Kranthi Kiran, Founder, ThoughtFlow, Visual mapping solution
  • Thank you so much for turning this around so quickly.

    Myself & Chase are reviewing today, but at the first look through I think it's fantastic work & hits on all the areas we want to position.

    Naman Dev Anand, Demand gen & growth, ADAPT, IT research & advisory
  • By mid-2020, we had built a promising product and we were looking to go to market with it and approach potential investors. We brought Silky in to do our product messaging and to work on our website copy, pitch decks, product brochures, and much more. These helped us position our product effectively in front of various stakeholders. By mid-2021, we had successfully raised $1.8 million and earned our first bunch of customers. Silky quickly grasps product technicalities and communicates them in a fresh and simple language which makes the story relatable and powerful at the same time.

    Guru Venkatesan, CEO & Co-founder, SimpliContract, Contract lifecycle management solution
  • Silky has worked with us as a product marketing consultant. She has contributed with her thorough research and helped us carve out a distinct positioning that clearly surfaced and established what was unique about our customer challenges and how our product solved them. She deeply understood our segments and product and helped us map use cases across sub-segments. She acted as the customer's voice for us as we transform our product experiences and bring new capabilities to the market.

    Sandip More, CTO & Co-founder, SMS-Magic, Conversational messaging solution
  • In 2020 when the world was coming to terms with the pandemic and conversational commerce was getting more and more attention, we wanted to redo our website and amp up our content marketing. I was looking for someone who could imagine our product's varied use cases despite us being in a very new SaaS category. Silky turned out to be the right choice for us. She was able to understand what we do and helped us communicate that effectively in our web copy and other content pieces. Silky brings in product marketing thinking, which is a must when you write SaaS copy.

    Nyha Shree, Co-founder, Jumper.ai, Conversational commerce solution
  • Hi Silky,

    I finally got a chance to review this in detail and added some minor comments in the document. Overall, I find the messaging very clear and to the point! Great job on this!

    Piyush Agrawal, Founder, Galvix, Sales tax filing software

Tune your positioning

And go bold with it on your website and sales calls.

B2B SaaS positioning refinement with Silky Agarwal

Positioning refinement

Debug your seven positioning variables and your point of view.

B2B SaaS website refinement with Silky Agarwal

Web page refinement

Get website messaging that brings you high-quality leads.

B2B SaaS sales pitch refinement with Silky Agarwal

Sales pitch refinement

Get a sales narrative that helps you bend the purchase criteria.

Meet your GTM goals (without burning out) with the help of precise positioning

  • B2B SaaS product positioning improvements

    Convert better today, with sharper positioning

    Make your unique value props blatant in your website pages and sales decks.

  • B2B SaaS product repositioning

    Adapt to the new category dynamics with repositioning

    Realign your website and sales messaging to respond to widespread changes in your category.

  • B2B SaaS new product positioning

    Launch out of stealth mode with strong positioning

    Explain your product to early adopters with messaging that builds trust and curiosity.

Work with a B2B SaaS positioning and messaging expert to improve your sales conversions

  • 12+
    years of experience in B2B SaaS positioning
  • 100+
    B2B SaaS positioning assets created
  • BA + MBA
    in communications management

Bring out what’s worth noting about your solution…

...in a way that B2B technology buyers understand and appreciate.

Pinpoint your USP with a seven-fold positioning debug

Refine your seven positioning variables before rewriting the headings and the subheadings.

B2B SaaS positioning variables refinement

Inform messaging with a jobs-to-be-done inquiry

Use functional, emotional, and social insights from sales calls and customer interviews to reframe benefits.

B2B SaaS positioning research

Convince B2B SaaS buyers with B2B SaaS messaging frameworks

Earn the attention and trust of prospective buyers with the help of B2B SaaS website and sales messaging principles.

B2B SaaS sales pitch and website messaging frameworks

Turn skepticism into willingness-to-consider with the right visuals

Support your claims with the right visuals that show how your solution works and what it can do for your buyers.

B2B SaaS websites visual messaging

Use positioning as a growth lever with before-after KPI ownership

Get guaranteed improvement in engagement and conversation metrics. Refine positioning for business results, not for vanity.

B2B SaaS conversion improvement with positioning

Refine your positioning and go live with it in 3 simple steps.

  • Silky Agarwal's B2B SaaS positioning discovery process
    1. POSITIONING TRIANGULATION
    Answer key questions, demo your solution, let me hear your customers.
  • Silky Agarwal's One-Pointed Positioning™ framework for B2B SaaS
    2. POSITIONING BLUEPRINT
    Refine your positioning variables using my proprietary framework.
  • Conversion improvement with Silky Agarwal's B2B SaaS positioning services
    3. POSITIONING ACTIVATION
    Update messaging on your website & sales decks. And track conversions.

FAQs

86% of B2B companies fail to position themselves.

Choose to be among the other 14%

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