ADAPT

Positioning and messaging to differentiate from larger global alternatives.

Project context

ADAPT wanted to differentiate itself from large, global alternatives in the category of IT research and consulting. And specify the unique advantages it offered to CIOs of Australian and New Zealand enterprises.

Scope of work

  • Positioning refinement for their IT research and advisory
  • Home page messaging for their services
  • Other pages messaging for their services
  • Work sample-ADAPT-Services page messaging by Silky
  • Work sample-ADAPT-Services page messaging by Silky
  • Work sample-ADAPT-Services page messaging by Silky
  • Work sample-ADAPT-Services page messaging by Silky
  • Work sample-ADAPT-Comparison page messaging by Silky

Start positioning. Stop competing.

86% of B2B companies fail to position themselves. Choose to be among the other 14%

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