Formcept

Differentiating a data analytics solution from the industry giants.

Project context

Formcept had a powerful product with industry-leading capabilities. However, it was challenging to articulate and illustrate the value proposition on the website and sales calls. They wanted to refine their positioning and messaging to clearly and boldly communicate what problem they solve for buyers, and how.

Scope of work

  • Positioning refinement for the hero product
  • Sales narrative and deck for the hero product
  • Website messaging for home and product pages
  • Work sample-Formcept-Home page messaging by Silky
  • Work sample-Formcept-Product page messaging by Silky
  • Work sample-Formcept-Product page messaging by Silky
  • Work sample-Formcept-Product page messaging by Silky

Start positioning. Stop competing.

86% of B2B companies fail to position themselves. Choose to be among the other 14%

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