Superwin

Minimum viable positioning for a sales solution

Project context

Superwin.ai was building their minimum viable product for personalized value selling. They were looking to focus their efforts towards a specific pain point and market segment. And need a positioning hypothesis to work with.

Scope of work

  • Competitive landscape analysis based on jobs in the sales cycle
  • Identifying target segments and problems to focus on
  • Developing minimum viable positioning
  • Work sample-Superwin.ai-Home page messaging by Silky

Start positioning. Stop competing.

86% of B2B companies fail to position themselves. Choose to be among the other 14%

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